WebApr 11, 2024 · Hypothesis 1 (H1). Consumer’s perception associated with the companies’ ESG initiatives relates positively to BC. Hypothesis 1a (H1a). Consumer’s perception associated with the companies’ environmental initiatives relates positively to BC. Hypothesis 1b (H1b). Consumer’s perception associated with the companies’ social initiatives
(PDF) Effect of hedonic value and consumer knowledge on buying ...
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